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    SHOCKING BUT TRUE.

    WE’RE NOT YOUR TYPICAL AD AGENCY.


    What is the best kind of advertising? The kind that doesn’t feel like advertising at all. See, the best advertising does more than push for the one-time hard sell. It tells your story to your customers. It makes them want to know more about you. Then, it pushes them to act. That’s the kind of advertising we do. To see what we mean, check out our work.

    THE ANTI-AGENCY.

    A JOLT TO THE SYSTEM.


    A soon-to-be client once told us, “I don’t like ad agencies.” We said, “Good. Neither do we.” At Todd Allen Design, we take a different approach to how an agency should work. We put you in direct contact with our creative team. Make our services flexible to fit your budget. And create advertising that not only gives customers reasons to buy, but reasons to fall in love. Sure, it goes against tradition. But it’s worked for us for 28 years.

    GROUNDED STRATEGY.

    FOR CREATIVE WORK THAT ACTUALLY WORKS.


    If it doesn’t get results, it’s not creative. That’s why all of our work is supported by our Three Pronged Strategy. Each covers a different stage in the branding process, and each is proven to get results.



      THE GRID

      A power source for perfect positioning


      THE GENERATOR

      A dynamic brand essence engine


      THE CURRENT

      A shockingly powerful strategy tool

    SHOCKINGLY SIMPLE SOLUTIONS.

    FOR COMPLEX BUSINESS PROBLEMS.


    We find big ideas that are so simple, you can’t miss them. So unexpected, you can’t ignore them. And so powerful, you can’t forget them. When you find big ideas like these, they give you the power to build great campaigns, and great brands.

     

    DIVING INTO A NEW MARKET.

    MB QUART/TRISTAR AUDIO

     

    THE COMPLEX PROBLEM

    This German car audio supplier had new products for the marine market, but no platform from which to sell them. Turns out their auto experience held no water with the boating audience.

     

    THE SIMPLE SOLUTION

    Through a fully integrated campaign “At Home. At Sea,” we convinced boaters that MB Quart is right at home in the boating world. The campaign raised awareness for MB Quart/TriStar Audio, and got TAD featured in Communication Arts. That’s called a win/win.

     

    THE BEST DEFENSE
    IS A GOOD OFFENSE.

    VANDOREN PARIS

     

    THE COMPLEX PROBLEM

    This French maker of woodwind reeds and accessories has led its industry for 100 years. But recently, it had to defend itself from companies trying to chip away at its marketshare. Some were even willing to take shots at Vandoren’s impeccable quality standards.


    THE SIMPLE SOLUTION

    Our integrated campaign “We Are Vandoren” introduced the world to the Vandoren family: Everyone from the people who make the reeds, to the professionals who play them. By showcasing these people’s passion for Vandoren and willingness to be part of the brand themselves, we silenced the competitors and helped inspire another century’s worth of loyalists.

     

    HELPING A SMALL COMPANY WIN BIG.

    PROWINDS

     

    THE COMPLEX PROBLEM

    This boutique brass and woodwind instruments store was fighting a losing battle against the big box chains. They couldn’t compete with the competition’s huge variety of instruments. And even if they could, their advertising budget was probably too small anyway.

    THE SIMPLE SOLUTION

    Sure, selection is big companies’ strength. But it’s also their weakness. Approaching from its customers’ point of view, we positioned ProWinds as experts of each instrument. Not just moonlighting drummers and guitar players, but real players that the pros look to for advice. The unexpected angle turned Prowinds’ modest media budget into a nice sales increase.

     

    CHANGING YOUR NAME,
    BUT NOT WHO YOU ARE.

    IU Health Goshen Center for Cancer Care

     

    THE COMPLEX PROBLEM

    Goshen Health had just aligned itself with the much larger IU Health. Of course, that meant re-branding their hospital to fit in with IU Health’s established brand. But how could they do that without losing their old brand image, which was still so valuable?


    THE SIMPLE SOLUTION

    Our “Moments” campaign showed viewers that, yes, Goshen has a new image. But the experts you know and trust haven’t changed at all. They still know why you fight cancer, and how to win. And they aren’t going anywhere.

     

    WINNING ONE FOR THE LITTLE GUY.

    FIRST STATE BANK

     

    THE COMPLEX PROBLEM

    Against much larger national banks, First State had several disadvantages to overcome. As a regional community bank, they had a smaller budget, less capital, and fewer locations. So when they asked if we could turn their disadvantages into advantages, they were shocked by our response: “Absolutely.”


    THE SIMPLE SOLUTION

    Our extensive market research showed us that big banks have one big weakness: Impersonal service. So the “Hometown Values” campaign used First State’s personal touch and community ties to gain a winning position. What’s more, it taught them that with us on their side, there’s no such thing as “impossible.”

     

    A NEW LOOK FOR
    A NEW AUDIENCE.

    ELKHART JAZZ AND BLUES FESTIVAL

     

    THE COMPLEX PROBLEM

    The Elkhart Jazz and Blues Festival had an aging demographic and an outdated image. To make matters worse, they didn’t have enough money to do anything about it. Or so they thought.


    THE SIMPLE SOLUTION

    You’re only as old as you look. So we gave the Festival a hip, young identity with an updated logo and aggressive campaign, all on a small budget. When we heard about the resulting increase in ticket purchases, it was music to our ears.

     

    ONE-STOP POWER SOURCE.

    CENTRAL COMMAND FOR YOUR MARKETING PLAN.


    Do you need an entire integrated campaign? Or maybe just a few brochures? Someone who knows how to design a media plan that gets the biggest bang for your buck? Whatever your size, scope or needs, we’ll design a plan that tailors our services to your budget.

    ADVERTISING
    DIGITAL
    STRATEGY
    BRAND CONSULTATION
    IDENTITY
    DESIGN
    MEDIA PLANNING
    SALES MATERIALS
    PUBLIC RELATIONS

    HOME SWEET HOME.

    WHERE POWER IS GENERATED.


    OUR STUDIO

    We could say “this is where the magic happens,” but that wouldn’t be 100% accurate. See, “magic” makes it sound like a force that’s beyond our control. When in reality, we use proven methods that help us get reliable results for our clients every time.

    OUR CITY

    We’re close enough to big cities to attract big-city talent. But far away enough to charge small-town prices. And if you’re good enough to join our ranks, you can get incredible bang for your buck in our housing market. But don’t just take our word for it. Visit us and see for yourself.

     

    POWER TO THE PEOPLE.

    ON ANOTHER WAVELENGTH.


    When you bring together talented people from all kinds of different backgrounds, the brainpower it generates will blow you away. That’s why we have people whose experience stretches across every business sector: Consumer products, B2B, even Direct-to-Physician and Direct-to-Consumer Healthcare. So no matter where you want to take your company, we have someone who knows how to get there.

    HAVE WHAT IT TAKES
    TO SHOCK THE WORLD?

    JOIN TODD ALLEN DESIGN.


    Send resumes and amazing portfolios to careers@tadesign.com

    SPARK A CONVERSATION.

    CONTACT TODD ALLEN DESIGN.


    Email: tadesign@tadesign.com
    Call: 574.295.8866
    Fax: 574.293.2579
    Visit: 200 NIBCO Parkway, Suite 200, Elkhart, Indiana 46516